Impacts of good branding

Impacts Of Good Branding

Branding has several and very important impacts on your company and your consumers. The majority of successful brand and companies have well thought out brand identities, and it’s not just for fun. The identities are very purposeful in many aspects. Here are a few quick Impacts of Good Branding.

  • Brings in more clients
  • Portrays your brand as “Professional”
  • Makes people want to work with you
  • Puts your brand in potential clients heads, even if stye do not buy

The benefits are countless, so here are what we believe are the most important impacts of good branding, thank us later.

What is a Brand?

First of all lets get into what a brand actually is. A brand is everything from your company’s website to the way you talk to your customers on the phone. A lot of things a company does affect the brands image, and this evidently builds the brand as a whole. Your brand is the identity your company takes over time through all the experiences it goes through, That being said, you wouldn’t want poor branding because then you’re presenting your brand poorly and associating an un-professional identity with your company. You wouldn’t want your kid to wear ripped up clothes and smell bad, neither would you want to have your company to have half-ass brand representation. Here is an example of what we consider a good brand.

New Leads

An appealing brand does many things for your company. It will not only set you aside from the crowd, but  many times good branding is the deciding factor for many clients wether or not they will proceed doing business with you. This applies to online business as well. A well thought out brand creates trust in an individual toward a brand. It also pulls new customers who happen to come across your business to go with you because you present yourselves professionally.

Memorability

Your overall goal should be clear with branding, you want your every potential client to see it and remember it. When an Individual looks at an appealing brand it creates an impact on their opinion on the brand and they remember that brand specifically. If your brand stands out it automatically creates a sort of bond between the customer and the business. If you think deeper there are certain brands specific to you that create a good or bad feeling.

Extensions

With a well-established brand, you can spread the respect you’ve earned initially through your professional stance to a related new product, service or location and more easily win acceptance of the newcomer. For instance, when a winery with a good reputation starts up regional winery tours, then adds foreign ones, each business introduction benefits from the positive perceptions already in place.

In Conclusion

Good Branding should be a great focal point for any company and not something taken lightly. Your brand is what initially will determine wether or not customers will stay with you, so you do not want to mess that up, get good branding, period.

If you need assistance with your brand, from creating your initial brand strategy to the visual identity elements, contact us for a free consultation…we’d love to help you identify and share your story!